Pearl & Dean bags AMC deal

Pearl & Dean has picked up rival Carlton Screen Advertising's ad contract with AMC Theatres UK, the theatrical exhibition and out- of-home entertainment specialist.

The deal begins with immediate effect and was brokered by Howard Warren, AMC's business development director, and Kathryn Jacob, chief executive of Pearl & Dean. Pearl & Dean claimed the contract takes its UK market share to 28.5%, up from 27.6%.

The AMC Theatres UK brand is a subsidiary of AMC Entertainment and operates entertainment venues in Manchester, AMC Great Northern 16, and Birmingham, AMC Broadway Plaza 12.

Last week, ITV completed the £500,000 sale of cinema sales house Carlton Screen Advertising to Digital Cinema Media.

CSA will now be known as Digital Cinema Media, a joint venture between Odeon Cinemas and Cineworld Group.

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