Pearl & Dean bags AMC deal

Pearl & Dean has picked up rival Carlton Screen Advertising's ad contract with AMC Theatres UK, the theatrical exhibition and out- of-home entertainment specialist.

The deal begins with immediate effect and was brokered by Howard Warren, AMC's business development director, and Kathryn Jacob, chief executive of Pearl & Dean. Pearl & Dean claimed the contract takes its UK market share to 28.5%, up from 27.6%.

The AMC Theatres UK brand is a subsidiary of AMC Entertainment and operates entertainment venues in Manchester, AMC Great Northern 16, and Birmingham, AMC Broadway Plaza 12.

Last week, ITV completed the £500,000 sale of cinema sales house Carlton Screen Advertising to Digital Cinema Media.

CSA will now be known as Digital Cinema Media, a joint venture between Odeon Cinemas and Cineworld Group.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).