Pearl & Dean celebrates 50 years with fundraising

LONDON - Pearl & Dean is to commemorate its 50th anniversary by launching a year-long fundraising initiative.

The cinema advertising sales operation has recruited the services of actor Ewan McGregor and Texas frontwoman Sharleen Spiteri to head up the fundraising drive for the benefit of two charities -- the Children's Hospice Association of Scotland and MediCinema.

As patron of both charities, McGregor has written and directed a cinema appeal for CHAS and provided a voiceover for the MediCinema appeal. Pearl & Dean will screen both commercials.

20th Century Fox will be donating a gala screening of McGregor's new film 'Down with Love' as a fundraiser for the initiative. Spiteri and McGregor will host.

The pair will also model two specially designed his and her T-shirts, which will be launched to the public in spring. Pearl & Dean's famous musical logo, 'Asteroid,' will be celebrated with a musical button badge, which will also be available in spring from selected retail outlets and cinema foyers.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.