Pearl & Dean theme in Guitar Hero revamp

LONDON - Pearl & Dean has created another new version of its iconic Asteroid theme, promoting Activision's Guitar Hero game.

The ad will break in cinemas from today and was created in-house, using footage from the game.

Earlier this year, the company released a version of the theme starring SpongeBob SquarePants.

Ben Peterson, senior account manager at Pearl & Dean, said: "The rock ‘n' roll version of Asteroid is an ideal fit as both Guitar Hero and Pearl & Dean have immense cult followings."

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