Pearson considers internet stock

– Pearson, the UK media group which owns the Financial Times, has said it is considering issuing a tracking stock for its internet business, which includes FT.com.

– Pearson, the UK media group which owns the Financial Times, has said it is considering issuing a tracking stock for its internet business, which includes FT.com.

The move is understood to one of several options the company is examining as ways of raising investment and expanding its internet business. It is also seen as a way of holding onto key staff who are being lured to internet start-up ventures by offers of equity.

It is a move that is being considered by a number of US newspaper and news groups, including Dow Jones and New York Times, for similar reasons. It is likely that a tracking stock would be listed both on the London stock exchange and the US Nasdaq technology-oriented exchange.

In a statement, Pearson said: "As we increase investment in our internet businesses, we are looking at the best way to reward our people and capitalise on the value we are creating. But we are looking at a whole range of options and no decision has been taken at this stage."





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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).