Pearson and Gruner + Jahr launch FT Deutschland

LONDON – The Financial Times Group and Gruner + Jahr this morning launched their joint venture newspaper, Financial Times Deutschland, in the familiar FT pink onto newsstands in Germany, Switzerland and Austria.

The paper has been a year in planning and is the first national newspaper to launch in Germany for more than twenty years. The last was a very different kind of paper: tageszeitung, a Berlin-based leftwing daily.

The joint venture marks the first time the Financial Times' name has appeared on a newspaper in a language other than English.

The two papers will be written and edited by separate editorial teams, but will work together on reporting stories and exploring ideas.

The paper launches with a fully integrated online business news and data service and journalists will write for both print and for the internet. The website is located at ftd.de.

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