Pebble's 'smartstraps' show the future of smartwatches

Popular smartwatch maker Pebble is giving brands a chance to do more than just develop branded apps for wearable devices - by launching swappable connected straps.

Pebble: inviting brands and developers to design a smartwatch experience
Pebble: inviting brands and developers to design a smartwatch experience

The company has opened up its designs to allow external developers to replace the default Pebble strap with their own connected bands that offer added functionality.

Rather than just being a decorative leather cuff, smartstraps can pack in multiple additional sensors such as a heart-rate monitor or GPS, extending Pebble’s usefulness.

Importantly, the straps can also interact with existing Pebble apps, meaning a brand could design an entire smartwatch experience from start to finish.

The news comes a week after Pebble announced its latest smartwatch and interface, Pebble Time, which has already raised more than $12m on Kickstarter.

Speaking at Mobile World Congress in Barcelona, Pebble CEO Eric Migicovsky (pictured) said: "This is the first time this has ever been done in wearables."

He outlined an ambitious vision to make Pebble the go-to platform for brands that want to enter the wearables market.

He said: "In the future, we believe sensor makers will not have to create their own smartwatches just to bring their sensors to the market.

"They can integrate them into a thriving and active community of developers and people who want to see their smartwatches do more."

APIs for developers will not be available for another few months, according to Pebble’s developer blog.


Recommended

Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Job description: Digital marketing executive
Shares0
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published

More