Pemberton to fill IMP creative role

Jeremy Pemberton, the European head of art at D’Arcy, has been appointed by IMP, its sister direct marketing agency, as executive creative director, from January.

Jeremy Pemberton, the European head of art at D’Arcy, has been

appointed by IMP, its sister direct marketing agency, as executive

creative director, from January.



The appointment ends a four-month search to fill the role, which was

made vacant in August when the incumbent, David Harris, quit to start up

a direct marketing agency at M&C Saatchi.



The move brings Pemberton out of semi-retirement. He has worked

part-time in the European role since stepping down as executive creative

director of D’Arcy in March last year, making way for Nick Hastings.



Pemberton’s appointment comes as a surprise, as many heavyweight

below-the-line creatives had been linked to the vacant role. ’The least

important element of Jeremy’s appointment is that he comes from the same

’family’,’ John Quarrey, IMP’s chief executive, said. ’We simply wanted

someone very different. We already have a department that can stand up

to pretty much any below-the-line challenge. We didn’t want to take on

more of the same.



’We were looking for someone that absolutely everyone, not just the

creatives, could learn from and he intuitively understands what is

important to us.’



Although Pemberton has spent recent years working above the line, he has

a background in other disciplines, having been a founding partner of

Yellowhammer, which worked through the line for accounts such as

Barclays Bank.



’I have to bring myself back up to speed with direct marketing and sales

promotion but, in the end, the key is creativity and getting the most

out of a department,’ Pemberton said. ’I believe in using a combination

of above the line and below the line. I did that at Yellowhammer and

also at D’Arcy, as we worked with IMP on joint projects regularly.’



IMP’s creative reputation has steadily grown over recent years,

beginning with Andy Blackford’s tenure and continuing under Harris’s

reign.



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