Penny Hughes to be president of the AA

Penny Hughes, the former marketing director and president of Coca-Cola UK, is to be the next president of the Advertising Association. She will be the first woman to fill the position in the body's 69-year history.

The AA council will be asked next month to endorse Hughes as the successor to Niall FitzGerald, the former Unilever chairman and chief executive, who is stepping down after four years.

Hughes and FitzGerald have a professional link via Reuters, where FitzGerald is the chairman and Hughes a non-executive director.

Hughes, who spent ten years with Coca-Cola Great Brit-ain and Ireland, also sits on the boards of Gap, Vodafone and Trinity Mirror. She was tipped for the Channel 4 chairman's job but lost out to Luke Johnson.

The AA will want to use Hughes' experience at Coke as it makes the industry's case in the obesity debate.

David Kershaw, the AA chairman, said: "While having a woman president is delightful, the most important thing is her wisdom about the importance of brands."

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).