Mother has been appointed to handle a multimedia marketing campaign for Peoplesound.com, the free music internet download service.
Peoplesound.com, which claims to have a budget of £10 million to spend on a pan-European campaign this year, appointed Mother without a pitch.
Mike Levine, Peoplesound.com's marketing director, said: "I really like the approach Mother took to our business and the enthusiasm they showed for our brand. Their creative work speaks for itself."
Levine, a former Procter & Gamble brand manager for Lenor, joined Peoplesound.com from Polygram/Universal, where he was senior marketing manager, in September.
Andrew Medd, a partner at Mother, said: "Mike inspired us with his vision of how Peoplesound.com could revolutionise the music industry through the internet and the company has the resources to do it. We liked everyone we met and their commitment to making a difference, something we admire in all our clients."
Peoplesound.com aims to provide unsigned artists with a well-known, well-visited and global site to showcase their work. The company, which has 500 talent scouts in the UK, signed 1,500 artists -- representing over 40 genres of music -- within four weeks of going live. Consumers can download tracks free of charge or buy the artists' music on CDs manufactured by Peoplesound.
Artists represented on Peoplesound.com are paid a £100 advance on royalties and are not held to an exclusivity deal. They also get 50 per cent of royalties, compared to record labels' traditional 16 to 19 per cent rate.