Pepsi ad celebrates anniversary of Michael Jackson's 'Bad'

Pepsi is unveiling an ad to celebrate the 25th anniversary of Michael Jackson's 'Bad' album, launching in the US tonight (18 September) during 'The X Factor'.

Pepsi: ad marks 25th anniversary of the release of Michael Jackson's Bad album
Pepsi: ad marks 25th anniversary of the release of Michael Jackson's Bad album

The 15-second ad is part of Pepsi’s 'Live For Now' work, a strategy that aims to align the brand closely with the entertainment industry.

The soundtrack is a remixed version of Jackson's 'Bad', by Afrojack, alongside a kaleidoscope sequence of the late entertainer dancing, before revealing the 'Live For Now' strapline.

In May, Pepsi revealed it had inked a deal with Michael Jackson's estate and would place images of the performer on limited edition cans in more than 20 countries, to coincide with the album's anniversary.

Pepsi’s first "Live for now" ad, featuring pop star Nicki Minaj, created by TBWA\Chiat\Day, went live in May.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).