Pepsi battles the big red beast in stylish Japanese Pepsi Nex Zero film

Pepsi evokes the spirit of a classic Japanese folk story in this music-video style film about the battle with a big, most-definitely red demon.

The stylish 90-second ad, the first in a new series of films promoting its Pepsi Nex Zero drink, recalls the tale of Momataro and his battle against the demonic beast (which definitely does not represent Coca-Cola). 

Company: PepsiCo

Brand: Pepsi Nex Zero

Agency: Tugboat Tokyo

Creatives: Yasumichi Oka, Shin Takaue, Taku Tada

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Job description: Digital marketing executive
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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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