Pepsi consolidates UK media into OMD

PepsiCo has consolidated its £25 million UK media spend into OMD by appointing the agency to handle the £7 million Pepsi soft drinks account.

Pepsi: has handed OMD its £7m soft drinks media business
Pepsi: has handed OMD its £7m soft drinks media business

Mindshare previously oversaw the soft drinks business, which covers Pepsi, Pepsi Max and 7Up. OMD already handled the bulk of the spend, working on brands including Walkers, Tropicana and Quaker.

The appointment was made without a pitch and is part of a global initiative driven from Pepsi's New York headquarters.

OMD handles the majority of Pepsi's global media, while Mindshare continues to work for it in some Asian markets including India.

The UK media consolidation follows last week's news that Pepsi is to cut 100 ad agencies from its US agency roster, trimming the roster to around 50 shops and strengthening its relationship with OMD's Omnicom parent.

Abbott Mead Vickers BBDO continues to handle Pepsi's UK advertising.

Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel

Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.

Job description: Digital marketing executive
Shares0
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published

More