Pepsi to drop the 'Generation Next'

- Pepsi is to scrap its long-running "Generation Next" slogan. Details of the brand's replacement theme were not revealed, but a spokesman for the soft drinks company said Pepsi would launch "an exciting summer push" through its agency BBDO Worldwide, New York.

- Pepsi is to scrap its long-running "Generation Next" slogan. Details of the brand's replacement theme were not revealed, but a spokesman for the soft drinks company said Pepsi would launch "an exciting summer push" through its agency BBDO Worldwide, New York.





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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).