The pop star Nicki Minaj stars in a global Pepsi campaign by TBWA\Chiat\Day that aims to encourage people to live in the moment.
In the spot, a couple open two Pepsi cans, triggering a frozen moment in time. The pair lead viewers through freeze-framed scenes ?culminating in a Minaj concert.
The spot was created by Chris MacNeil, Brett Craig and Michelle Lewis. It was directed by Fredrik Bond through MJZ.