Pepsi Max calls on fans to take part in Kelly Rowland video

Pepsi Max has released a new competition to allow fans to be part of a video for singer Kelly Rowland's latest track, 'The Game'.

Kelly Rowland: fans can be part of a video for her new track 'The Game'
Kelly Rowland: fans can be part of a video for her new track 'The Game'

The song, an exclusive track for the Pepsi Max 'Beats of the Beautiful Game' album, forms part of Pepsi's campaign to celebrate the sights and sounds of football.

Fans are encouraged to use Rowland's new track as inspiration for their creative contribution to the fan video, whether it is singing, dancing, or showing off their sporting skills.

Participants can upload their original video content to a dedicated microsite and the final piece will be released later this month.

Rowland joins a host of artists on the "visual album", including Rita Ora, Santigold and Timbaland. The tracks serve as inspirations for 11 short films by directors, including Idris Elba and The Kolton Brothers.

Rowland's official video has been directed by Spike Lee.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).