Pepsi Max makes commuters jump with alien invasions and tigers at London bus shelter

An alien space invasion, tigers running loose, a giant tentacle emerging from the depths of the underground and a giant robot destroying buildings with laser beams in its eyes: this bus stop has it all.

Pepsi Max: brand springs surprises at a London bus stop
Pepsi Max: brand springs surprises at a London bus stop

Pepsi Max installed a London bus stop on New Oxford Street with digital technology and a camera facing the street behind the shelter, giving the allusion that the digital display was a glass window panel.

The different effects were then played on top of this image, causing passers by to stop, stare and take pictures.

Brand: Pepsi Max

Agency: AMV BBDO

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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