Pepsi Max unveils global Beyonce campaign

Pepsi Max has launched a global ad campaign featuring Beyonce, which will air in the UK from Tuesday.

Pepsi Max: rolls out  "mirrors" campaign
Pepsi Max: rolls out "mirrors" campaign

The "mirrors" campaign launched globally online today across 70 countries.

The campaign by 180 LA features Beyonce’s new track ‘Grown Woman’ and shows the superstar singer in different outfits with various personalities from her past.

They inlcude "Bootylicious" Beyonce, "Sasha Fierce" and "Crazy in Love" Beyonce. As the ad progresses, the singer recreates her most memorable dance moves before being inspired to create a fresh, never-before-seen routine.




The ad was created by Aramis Israel and Julia Tsao. It was directed by Jake Nava through Believe Media. 

At the end of last year Pepsi re-signed the pop star as a brand ambassador under its 'Live For Now' campaign.

Beyoncé has worked with Pepsi for more than a decade and has starred in other international campaigns alongside Jennifer Lopez, David Beckham, P!nk and Britney Spears.

Brad Jakeman, president, PepsiCo Global Beverages Group, said: "While this advertising is the first phase of our wide-ranging collaboration, we are also co-developing ways to engage fans around Beyonce’s upcoming 'Mrs Carter Show World Tour' and incubating a lot of other cool creative content together to entertain our fans, create indelible moments and continue to shape pop culture."

Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Is John Lewis losing its retailing crown?

Following a series of news stories highlighting issues such as job cuts and payments below the minimum wage, is the shine coming off John Lewis? Or is this simply a readjustment process that any major retailer might have to endure to emerge stronger?

Making media fun again: why we must free our industry from outdated models
Shares0
Share

1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.