Pepsi puts emojis on its cans for expanded PepsiMoji campaign

PepsiCo is gearing up to bring its global PepsiMoji campaign to the UK, emblazoning limited-edition Pepsi products with smiley faces.

PepsiCo: combining its global PepsiMoji campaign with its UEFA Champions League sponsorship
PepsiCo: combining its global PepsiMoji campaign with its UEFA Champions League sponsorship

The initiative will see bottles and cans featuring custom emojis hit the shelves - giving people the chance to tell friends how they're feeling through the medium of cola.

European activity will involve activating its UEFA Champions League 2016 sponsorship, with customers being given the chance to win tickets by scanning the emojis.

Those who download the Pepsi Max app for iPhone and Android and scan emojis on the limited-edition cans and bottles are in with a chance of winning tickets, including to the quarter finals. The augmented reality competition is already live on the app.

A test run of #PepsiMoji launched last year in Russia, Canada and Thailand, with the campaign expected to extend to more than 100 markets this year. The brand also marked "World Emoji Day" on 17 July last year by releasing a #PepsiMoji keyboard for iPhone and Android.

Brand: Pepsi

Agency: PepsiCo Design & Innovation Centre

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).