Pepsi remakes 'cola wars' ad

NEW YORK - Pepsi has launched a new spot by TBWA/Chiat/Day that mimics a famous 1995 Pepsi ad, in which two Pepsi and Coca-Cola truck drivers exchange cans of their respective drinks.

Pepsi: remake of 1995 ad released online
Pepsi: remake of 1995 ad released online

The spot has been released online, ahead of it breaking on US TV on Monday.

The original ad, by BBDO and directed by Joe Pytka, is set in a diner where the truck drivers are taking a rest from the road.

The two men make friends over a jukebox song they like and proceed to try each other's drinks for the first time.

However, the Coke driver refuses to hand back the Pepsi because he likes it and the two men end up fighting, with a chair thrown through the diner window. The strapline, ‘Nothing else is a Pepsi’, appears at the end.

The new spot, also directed by Pytka, works with the same theme and features two new Pepsi and Coca-Cola drivers greeting each other in a diner over the jukebox song, ‘Why can’t we be friends?’.

When the men exchange cans of Pepsi Max and Coke Zero, the Pepsi driver gets out his smartphone and records the Coke driver drinking from a Pepsi can.

Asked what he is doing, the Pepsi man tells the Coke driver he is uploading the footage to YouTube.

The two men end up fighting, but this time they themselves crash through the diner window and the ad ends with the strapline: ‘Zero calories. Maximum Pepsi taste.’

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).