Pepsi signs up One Direction

Pepsi is reported to have signed up young pop superstars One Direction to promote the brand in a major advertising campaign.

One Direction: signs deal with Pepsi
One Direction: signs deal with Pepsi

The young pop stars will now follow in the footsteps of Madonna, Michael Jackson and Beyonce, who have all endorsed the fizzy drinks brand.

The band members are to appear in an advert with Drew Bees, the NFL superstar quarterback who plays for the New Orleans Saints.

The ad is set to be screen across the US and will be highly lucrative for band members Harry Styles, Zayn Malik, Niall Horan, Liam Payne and Louis Tomlinson. All of the brand members are aged 20 or under.

Specific details of the ad campaign are expected to emerge in the coming weeks.

One Direction, who found fame on 'The X Factor' in the UK, have a proved a hit in the US, recently selling out a concert in Madison Square Garden.

The PepsiCo owned fizzy drinks brand has also worked with global superstars such as David Beckham and Britney Spears.

The original story was reported in The Sun. PepsiCo said the story was "speculation".

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Making media fun again: why we must free our industry from outdated models
Shares0
Share

1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.

Just published

More