Pepsi takes #Halftime Super Bowl show to the Grammys

The Super Bowl hasn't happened yet and most of the teaser ads have already done the rounds, so Pepsi decided to make a half-time spot for the Grammys, with the help of a few footballers.

Pepsi: creates #Halftime show for the Grammys
Pepsi: creates #Halftime show for the Grammys

The spot, called #Halftime, answered the question, "What if the 56th Grammy awards had a half-time show?

The result parodies Myley Cyrus' video for 'Wrecking Ball', Daft Punk and country music. It features NFL legends Mike Ditka, Deion Sanders and Shannon Sharpe strutting their stuff, as well as cameos from music and entertainment artists Wale, Juicy J, Cassadee Pope and Price Royce.

Brand: Pepsi

Agency: Scratch

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).