PepsiCo buys Quaker Oats for $13.4bn

PepsiCo has ended speculation over the future of US food and drink firm Quaker Oats by buying it for $13.4bn.

LONDON (Brand Republic) – PepsiCo has ended speculation over the future of US food and drink firm Quaker Oats by buying it for $13.4bn.

The deal gives Pepsi control of Quaker’s Gatorade sports drink, considerably boosting its non-carbonated drinks portfolio.

The move comes after several companies, including Coca-Cola and French food group Danone, pulled out of talks with Quaker because they felt the price was too high. Pepsi also offered the same amount earlier, but this was rejected by the Quaker board.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).