PepsiCo company sues Coca-Cola over Powerade advertising

NEW YORK - Stokely-Van Camp, the PepsiCo-owned company that manufactures Gatorade, is suing Coca-Cola in a trademark lawsuit over its Powerade ION4 sports drink advertising.

Coca-Cola... facing PepsiCo lawsuit
Coca-Cola... facing PepsiCo lawsuit

The lawsuit, which was filed by Stokely-Van Camp at the US District Court in Manhattan, alleges that the Powerade advertising touts the ION4 drink as "the complete sports drink" while claiming that Gatorade is "missing two electrolytes".

The lawsuit also accuses Coca-Cola of false advertising, trademark dilution, deceptive acts and practices, injury to business reputation and unfair competition.

Stokely-Van Camp, which secured the rights to produce Gatorade in 1967, was acquired by Quaker Oats in 1983, which became part of PepsiCo when the two companies merged in 2001.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).