Perfect Day sweeps the board at International Ad Festival in Kinsale

- Leagas Delaney's 'Perfect Day' film for the BBC swept the board at this year's International Advertising Festival in Kinsale.

- Leagas Delaney's 'Perfect Day' film for the BBC swept the board at this year's International Advertising Festival in Kinsale.

The film, written by Will Farquhar and art directed by Ian Ducker, won nothing at Cannes, but scooped six awards at Kinsale including the Grand Prix for both cinema and TV, the Great Britain national award and the art direction award.

BMP DDB's award-winning Volkswagen series also did well at the 36th annual festival, with the 'affordability' campaign winning 4 awards and the Passat work two diplomas. 'Affordability' picked up a gold in the television series category and the gold, silver and bronze in the automotive TV category. The Passat ads won a diploma in both the television series category and in the automotive TV category.

TV campaigns for Miller Lite by Fallon McElligott in Minneapolis and for Labatt Ice by Lowe Howard-Spink, both directed by Traktor, shared the alcoholic drinks category awards. Lowes' films for Labbatts collected the category gold while Miller Lite walked away with the "world winner" television award. Traktor's production company, Partizan Midi Minuit, won the Palme D'or.

Two of Bartle Bogle Hegarty's series of ads for One 2 One were awarded gold and silver in the telecommunications category. 'Derek 2 Tanya', where a supermarket shelf-stacker lusts after a checkout girl, beat footballer Ian Wright's 'Ian 2 Martin' spot to the gold. The latter was award a craft award for its direction -- by Chris Palmer through Gorgeous. BBH also won a silver, bronze and a diploma for its ads for Levi's Red Tab, 501 and Dockers brands respectively.

Lowe Howard-Spink's five minute-long 'Doppelganger' film for Reebok was award a craft award for animation while the agency's new 'last orders' TV ad for Stella Artois picked up the cinematography craft award. The agency also won another craft award for the computer techniques and post production skills used on its Smirnoff 'Smarienberg' commercial.

There was a noticeable absence of gold awards in a lot of the categories, including the non-alcoholic drinks, food, cosmetics, retail services, and toiletries and medical. Some categories, such as confectionery and radio commercials (30 seconds or less), didn't merit any awards.



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