Permanent revives Dig title by rolling out BMX magazine

Another magazine aimed at BMX enthusiasts is set to launch at the end of July.

Another magazine aimed at BMX enthusiasts is set to launch at the

end of July.



Oxfordshire based Permanent Publishing is to revive Dig magazine, which

closed last summer, and relaunch it as the bi-monthly DigBMX.



Will Smyth, who bought the rights from the now defunct Air Publications

and sold them to Permanent, will be editor of the new title.



The relaunch is timed to coincide with the school holidays, although

Permanent owner Jim Peskett insisted DigBMX is targeting a 16- to

29-year-old male audience.



The print run will be 35,000 and Peskett is hoping to sell around 20,000

copies with a cover price of pounds 2.75.



The news follows launches of two other magazines aimed at BMXers. Slack,

from Oxfordshire independent Arcwind Publishing, launches this month,

and WV’s X-Sports made its debut last month. However, both titles cover

other sports such as skateboarding and snowboarding, unlike DigBMX which

is devoted solely to BMXing.



The 116-page first issue of DigBMX is budgeted to contain 40 per cent

advertising. Sales efforts, led by Chris Banbury and a soon to be

appointed assistant, will focus on specialist BMX advertisers.



The team also sells Permanent’s other titles - Sidewalk, Whitelines

Snowboard, Surfer’s Path and Triple S Business - and Banbury anticipates

opportunities for cross-selling.



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