Another magazine aimed at BMX enthusiasts is set to launch at the
end of July.
Oxfordshire based Permanent Publishing is to revive Dig magazine, which
closed last summer, and relaunch it as the bi-monthly DigBMX.
Will Smyth, who bought the rights from the now defunct Air Publications
and sold them to Permanent, will be editor of the new title.
The relaunch is timed to coincide with the school holidays, although
Permanent owner Jim Peskett insisted DigBMX is targeting a 16- to
29-year-old male audience.
The print run will be 35,000 and Peskett is hoping to sell around 20,000
copies with a cover price of pounds 2.75.
The news follows launches of two other magazines aimed at BMXers. Slack,
from Oxfordshire independent Arcwind Publishing, launches this month,
and WV’s X-Sports made its debut last month. However, both titles cover
other sports such as skateboarding and snowboarding, unlike DigBMX which
is devoted solely to BMXing.
The 116-page first issue of DigBMX is budgeted to contain 40 per cent
advertising. Sales efforts, led by Chris Banbury and a soon to be
appointed assistant, will focus on specialist BMX advertisers.
The team also sells Permanent’s other titles - Sidewalk, Whitelines
Snowboard, Surfer’s Path and Triple S Business - and Banbury anticipates
opportunities for cross-selling.