Pernod Ricard announces review of UK media business

Pernod Ricard, the world's second-largest spirits company, has called a review of its £7 million UK media planning and buying account.

Pernod Ricard: portfolio includes Malibu, Absolut and Jameson
Pernod Ricard: portfolio includes Malibu, Absolut and Jameson

Chemistry meetings began this week for the account, which has been held by Aegis Media’s Vizeum for the past seven years.

Vizeum is expected to repitch for the business, which it won from the previous incumbents, ZenithOptimedia and Media Planning Group (now Havas Media), in 2006. Pernod Ricard is meeting with four agencies and is thought to be planning to shortlist two or three shops for a pitch in August. ISBA is advising on the review, which is set to conclude this autumn.

The review threatens Pernod Ricard’s wider relationship with Vizeum’s parent, Aegis Media, which holds the majority of the spirit giant’s global business. In 2007, Vizeum successfully defended the UK account one year after winning it, and also won the business in five key European markets in a review valued at £50 million at the time.

Patrick Venning, the Pernod Ricard UK marketing director, said: "Pernod Ricard UK has identified agencies that are being considered to pitch. Any unsolicited agency approaches are therefore not appropriate at this stage."

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories
Shares0
Share

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published

More