Pernod Ricard hands £10m consolidated media planning and buying to Vizeum

Pernod Ricard has consolidated its £10 million UK media planning and buying account into Vizeum.

The agency snatched the business from the incumbent agencies ZenithOptimedia and Media Planning Group.

The pitch, run globally but on a market-by-market basis, was called after Pernod Ricard bought Allied Domecq for £7.4 billion last year. ZenithOptimedia handled UK media for former Allied brands such as Malibu and Tia Maria. MPG was the incumbent Pernod Ricard UK agency, working on brands including Jameson and Jacob's Creek.

Pernod Ricard announced a sales increase of 66 per cent to £2.5 billion for the second half of 2005. However, some analysts were unimpressed by its growth forecasts following the Allied acquisition.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).