Pernod Ricard picks AnalogFolk for Malibu

Pernod Ricard has appointed AnalogFolk as the global digital agency on Malibu.

Pernod Ricard: appoints AnalogFolk
Pernod Ricard: appoints AnalogFolk

The shop’s remit will include global digital strategy, platform development, mobile, content creation and social media across Malibu’s product range.

The appointment of AnalogFolk, which has worked on previous Pernod Ricard projects and landed the brief without a pitch, coincides with Malibu shifting its ad strategy to delivering content and experiences to customers.

Katarina Nielsen, the global brand director of Malibu and Kahlua at Pernod Ricard, said: "This appointment underlines how serious we are about using digital as a catalyst to change the way we approach all communications."

Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Making media fun again: why we must free our industry from outdated models
Shares0
Share

1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.

Just published

More