Pernod Ricard picks AnalogFolk for Malibu

Pernod Ricard has appointed AnalogFolk as the global digital agency on Malibu.

Pernod Ricard: appoints AnalogFolk
Pernod Ricard: appoints AnalogFolk

The shop’s remit will include global digital strategy, platform development, mobile, content creation and social media across Malibu’s product range.

The appointment of AnalogFolk, which has worked on previous Pernod Ricard projects and landed the brief without a pitch, coincides with Malibu shifting its ad strategy to delivering content and experiences to customers.

Katarina Nielsen, the global brand director of Malibu and Kahlua at Pernod Ricard, said: "This appointment underlines how serious we are about using digital as a catalyst to change the way we approach all communications."

Topics

Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Job description: Digital marketing executive
Shares0
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published

More