Pernod Ricard Winemakers pick AnalogFolk Australia for global account

Pernod Ricard Winemakers has appointed AnalogFolk Australia as its global, creative and strategic agency for wine brand Jacob's Creek and global digital agency for Pernod Ricard Winemakers.

Pernod Ricard Winemakers pick AnalogFolk Australia for global account

The decision follows a competitive review covering a range of brands, including Jacob's Creek.  

The incumbent creative agency on Jacob's Creek was Havas Worldwide and Cummins & Partners. 

Last June, Pernod Ricard Asia picked AnalogFolk HK as its lead digital agency.

Following the appointment, the agency is now tasked with working Pernod Ricard's team "end-to-end; from brand strategy through to customer experience and digital execution," said Matt Robinson, founder and director of AnalogFolk.

Derek Oliver, global marketing director at Jacob's Creek, said: "Matt leads a strong team, and as much as we value their creative, strategic and digital capabilities, we also believe in the importance of a strong cultural fit with the Pernod Ricard business and our marketing team."

AnalogFolk already works with other global brands within the Pernod Ricard portfolio.

Kate Whitney, global digital director, Pernod Ricard Winemaker, added: "The agency will complement the growing in-house digital team that services all global wine brands."

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Why Cosabella replaced its agency with AI and will never go back to humans
Shares0
Share

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published

More