Peroni hands UK digital business to Holler

SABMiller, the international brewing giant, has appointed Holler to handle the Peroni Nastro Azzurro UK digital account.

Peroni: Holler will work on the brand's digital creative strategy
Peroni: Holler will work on the brand's digital creative strategy

The Leo Burnett-owned agency won the account after a competitive pitch.

Holler will now be responsible for working across Peroni's digital creative strategy, social media activity and web build.

It is understood that its first task is to handle the development of a mobile app for the beer brand.

Holler won the UK business from LBi, which was appointed to the account just over a year ago. However, LBi will continue to work on Peroni's global digital business.

The appointment of Holler strengthens Peroni's relationship with the Leo Burnett Group. Earlier this year, Peroni appointed the Leo Burnett-owned Arc to handle its direct marketing business.

The Bank currently handles Peroni's global advertising. The agency was behind last year's "primavera/estate" campaign. Its relationship is unaffected by the Holler appointment.

SABMiller and Holler were unavailable for comment.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Stop and stare at what these nine brands did for the eclipse

You don't have to shield your eyes from social media during an eclipse - brands from DoubleTree by Hilton to Pizza Hut have found creative ways to capitalise on the total solar eclipse.


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).