Peroni hands UK digital business to Holler

SABMiller, the international brewing giant, has appointed Holler to handle the Peroni Nastro Azzurro UK digital account.

Peroni: Holler will work on the brand's digital creative strategy
Peroni: Holler will work on the brand's digital creative strategy

The Leo Burnett-owned agency won the account after a competitive pitch.

Holler will now be responsible for working across Peroni's digital creative strategy, social media activity and web build.

It is understood that its first task is to handle the development of a mobile app for the beer brand.

Holler won the UK business from LBi, which was appointed to the account just over a year ago. However, LBi will continue to work on Peroni's global digital business.

The appointment of Holler strengthens Peroni's relationship with the Leo Burnett Group. Earlier this year, Peroni appointed the Leo Burnett-owned Arc to handle its direct marketing business.

The Bank currently handles Peroni's global advertising. The agency was behind last year's "primavera/estate" campaign. Its relationship is unaffected by the Holler appointment.

SABMiller and Holler were unavailable for comment.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 The big adland divide: culture vs collateral

The industry is splitting into agencies that make marketing collateral and those creating culture, says Adam & Eve/DDB's David Golding.

YouTube to stop 30-second unskippable ads

1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

Just published