- The Perrier Group of North America has appointed Ogilvy Interactive to its online business following a six way competitive review.
Perrier, a division of Nestle, saw presentations from Think New Ideas, New York, Strategic Interactive Group, ISL Consulting, Novo/Iron Light and Red Dot Interactive, all San Francisco. Billings for the account were not disclosed.
Ogilvy Interactive has been tasked with developing a unified Web strategy for all 14 Perrier Group brands, which include Poland Spring, Deer Park, Calistoga and Ozarka.
Ogilvy & Mather also handles Perrier's above the line advertising in the US.