Perrier appoints Ogilvy Interactive to online business

- The Perrier Group of North America has appointed Ogilvy Interactive to its online business following a six way competitive review.

- The Perrier Group of North America has appointed Ogilvy Interactive to its online business following a six way competitive review.

Perrier, a division of Nestle, saw presentations from Think New Ideas, New York, Strategic Interactive Group, ISL Consulting, Novo/Iron Light and Red Dot Interactive, all San Francisco. Billings for the account were not disclosed.

Ogilvy Interactive has been tasked with developing a unified Web strategy for all 14 Perrier Group brands, which include Poland Spring, Deer Park, Calistoga and Ozarka.

Ogilvy & Mather also handles Perrier's above the line advertising in the US.







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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).