Perrier Jouët designs new champagne for affluent young nightclubbers

Affluent young Americans are the target audience of Perrier Jouët's new Nuit Blanche champagne sub-brand that will be sold in nightclubs and revamps the company's century-old design with a new "edgy" look.

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The hand-drawn anemone flower, which has been part of the Perrier Jouët brand since being created by Belle-Epouqe artist Émile Gallé in 1902, has been redesigned with "fresh green, white and gold" outlines to create a more dynamic feel.

Company: Pernod Ricard

Brand: Perrier Jouët

Agency: Coley Porter Bell

Designer: Stephen Bell

 

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