Perriss to chair Campaign’s first media awards

Campaign this week launches a set of annual industry media awards aimed at inspiring and rewarding excellence in media thinking.

Campaign this week launches a set of annual industry media awards

aimed at inspiring and rewarding excellence in media thinking.



The Campaign Media Awards will be a celebration of the craft of media

and have a very clear remit: to recognise the entries ’where media made

a difference’.



The impetus for the awards came from leading industry practitioners who

approached Campaign. The awards will send out a further signal that

media is now recognised as being at the heart of the British advertising

industry.



The awards have been created in consultation with several of those

practitioners.



They take on board concerns that the entry procedure be as simple and

concise as possible. Entry papers will be subject to a 500-word limit,

with a facility for the submission of further information should judges

at the shortlist stage so require. The shortlisted entries in each

category will be known ahead of the final judging.



The jury will be made up of top-level clients, media owners and agency

practitioners. The first chairman of the jury is to be John Perriss, the

chairman and chief executive of Zenith Media Worldwide.



Perriss said: ’The awards will publicly acknowledge and celebrate the

importance advertisers place on excellent media practice. As the brand

leader, Campaign’s championing of media is appropriate and very

welcome.’



Stefano Hatfield, the editor of Campaign, added: ’Campaign is delighted

to be able to respond to the media community’s initiative in approaching

us. We’re confident that these awards will fulfil the intention of

inspiring and rewarding excellence in media thinking.’



Further details, p7.



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