Pet app 'cyber bullies' child

Here's a frightening example of push notifications being much too pushy.

My Pet: sent messages to a nine-year-old girl
My Pet: sent messages to a nine-year-old girl

Mobile marketing company Urban Airship has released a study into bad practice for push notifications, and found a particularly twisted example in a children's app.

The offending app, called My Pet, sent messages to a nine-year-old girl to coerce her to feed her virtual pet, or spend money (real money) buying a new one.

Messages included calling her an "unfit owner", threatening to contact animal welfare, and other messages like "I thought you loved me" and "you’ll pay for this on judgment day".

The girl’s mother, based in Bedfordshire, said the techniques "horrified" her and "resembled cyber bullying". Quite right too.

(Click the image on the right to enlarge)

Got a diary story? Email louise.ridley@haymarket.com

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More