Pet app 'cyber bullies' child

Here's a frightening example of push notifications being much too pushy.

My Pet: sent messages to a nine-year-old girl
My Pet: sent messages to a nine-year-old girl

Mobile marketing company Urban Airship has released a study into bad practice for push notifications, and found a particularly twisted example in a children's app.

The offending app, called My Pet, sent messages to a nine-year-old girl to coerce her to feed her virtual pet, or spend money (real money) buying a new one.

Messages included calling her an "unfit owner", threatening to contact animal welfare, and other messages like "I thought you loved me" and "you’ll pay for this on judgment day".

The girl’s mother, based in Bedfordshire, said the techniques "horrified" her and "resembled cyber bullying". Quite right too.

(Click the image on the right to enlarge)

Got a diary story? Email louise.ridley@haymarket.com

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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