Peta pulled up by ASA for ad linking meat eating and swine flu

LONDON - An ad campaign by the People for the Ethical Treatment of Animals (Peta) has been banned by the Advertising Standards Authority (ASA) for spreading undue fear and distress about swine flu.

Peta pulled up by ASA for ad linking meat eating and swine flu

The campaign claimed 'Meat Kills' in large letters, surrounded by a list of diseases including swine flu.

The ASA believed readers could infer that eating meat could cause swine flu as the font stood out more than any of the other listed diseases.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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