Peta replaces suggestive poster with turkey ad

Peta, the non-profit animal rights organisation, has launched a campaign that encourages consumers to lead a vegan lifestyle and avoid turkey this Christmas.

Peta: runs Christmas turkey campaign
Peta: runs Christmas turkey campaign

The billboard ad close to the Nottingham County Football Club ground shows a dog collar on a plate with the remains of a roast dinner. The ad asks: "If you wouldn't eat your dog, why eat a turkey?"

The ad replaces a controversial poster featuring a woman whose face is covered in a white liquid with the suggestive text, "Some bodily fluids are bad for you. Don't swallow. Ditch Dairy."

The dairy ad was removed after Nottingham County complained it was "not in keeping with [their] community and family-focused values".

According to Peta, turkeys are "fully conscious" when they are "dragged through electrified stun baths".

Mimi Bekhechi, the director at Peta, said: "Britons love animals, and if they thought about how turkeys feel pain and fear just as dogs and cats do, they’d trade in their drumsticks for a veggie roast in a heartbeat.

"Families can make this a merry Christmas for all by serving humane, delicious vegan meals."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More