Peta 'stay firm and fresh' by Fallon London

Men display their sexual prowess with the help of some strategically placed vegetables in the latest online film for the animal-protection charity Peta.

The work, by Fallon, launched in conjunction with World Vegan Day. The film is designed to show men how a vegan diet can help prevent and treat the symptoms of impotence. It will appear on YouTube and across Peta’s worldwide affiliate social media channels, including Twitter, Facebook and Tumblr. The work was created by Manu Diaz and Gonza Delgado, and directed by Sam Peacocke through Stink.