Peta swine flu ad slammed by ASA

Be the first to comment
  • PETA-ad-800.jpg

    PETA-ad-800.jpg

of

LONDON - A poster ad for People for the Ethical Treatment of Animals (Peta) suggesting that swine flu could be transmitted by eating meat, has been pulled by the Advertising Standards Authority.

One person complained that the ad, which urged members of the public to opt for vegetarianism, could cause people to worry unnecessarily about how they might contract the disease.

Peta said the ad served to highlight the role livestock production played in the incubation, development and transmission of infectious diseases, including E.Coli, mad cow disease, MRSA and swine flu.

The charity felt consumers would understand, from government information and media coverage, that swine flu, like MRSA, was more commonly passed from human to human.

The ASA noted the diseases listed in the ad, two of which were known to originate from eating meat and two which were not.

The watchdog considered that readers of the ad could conclude that they could contract swine flu as a direct result of eating meat and concluded the ad was likely to mislead and cause undue distress to some readers.

The ad must not appear again in its current format.

SUBSCRIBE TO CAMPAIGN

Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.

SUBSCRIBE

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Happy 12th birthday, Facebook - what's next for the world's most powerful tween?
Share

1 Happy 12th birthday, Facebook - what's next for the world's most powerful tween?

The social network celebrates its latest birthday this week, and there is no sign that its dominance will dwindle any time soon, writes Daniel Price, head of social operations at Lost Boys.

Just published