Peter Duffy easyJet

Peter Duffy

easyJet

Group commercial director for customer, marketing and product

Duffy is a marketer with a diverse but digital and customer-centric background. His role at easyJet allows him to celebrate this, particularly this year, as the business marked its 20th anniversary with a major campaign.

This spanned all media, culminating in live events driven by socially sourced customer stories. But if the past 20 years have been about ‘generation easyJet’, what does it mean in the face of increasing competition? As any true customer-centric marketer worth their salt should say, Duffy’s answer is: "Consumers will decide with their feet."

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Job description: Digital marketing executive
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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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