Peter Duffy, marketing director, easyJet

Long gone are the DIY days of Stelios and his bright orange, budget approach to advertising. Since Duffy joined the airline three years ago, his strategic (and slightly cheeky) mindset has taken the brand to new heights.

His personality shines through in easyJet’s ads, making him a perfect fit with the brand’s new direction: its latest spot shows a variety of people eating ice cream, applying sun cream or sitting down to talk, spliced into a short, snappy film that captures its people-focused service.

Duffy has continued to push the airline’s modernisation, rolling out mobile boarding cards and racking up its business-traveller numbers to 10m.

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