M&C Saatchi has lured Peter Gatley back to a full-time agency
position as a senior art director.
Gatley, who was BMP DDB’s head of art for 14 years, had been freelancing
since his departure last April. He was offered the permanent position at
M&C Saatchi after working there on a project basis since January.
His arrival helps to fill a hole in M&C Saatchi’s creative department
created by the departure of the head of art, Andy McKay, two months ago
(Campaign, 16 January). McKay left to become head of art at Lowe
Gatley - who is also president of the Art Directors’ Club of Europe -
will partner a number of M&C Saatchi copywriters. He has already paired
up with the agency’s joint creative director, Simon Dicketts, as well as
Tony Barry and Paul Hodgkinson.
He began his career at Ogilvy & Mather, where he instigated the
long-running Financial Times campaign, ’No FT, no comment’, before
moving to GGT and then BMP. At BMP, Gatley won prizes for an Aids
awareness press campaign showing a young woman with the line: ’If this
woman had HIV ... in a few year’s time, she’d look like the person over
The second picture showed the woman looking the same.
He is also well known for his work on the GLC, Clark’s shoes and
James Lowther, joint creative director of M&C Saatchi, commented: ’We
think Pete’s one of the very best art directors in London and a
fantastic asset to have at the agency. He’ll be partnering quite a few
of us for a while.’
Gatley added: ’I’d always intended to go back to an agency full time but
wanted to hold out for one I really wanted. This is the first offer to
materialise that I’ve felt completely comfortable with. I’m having a
great time here.’
Gatley is on the UK committees of D&AD and the Creative Circle.
During the past year, Gatley has worked for a number of New York
agencies as well as Rainey Kelly Campbell Roalfe in the UK. He has also
been a key player in reforming the ADCE in his role as president,
restructuring the club financially and tightening up entry requirements