Peter Gatley set for M&C Saatchi

M&C Saatchi has lured Peter Gatley back to a full-time agency position as a senior art director.

M&C Saatchi has lured Peter Gatley back to a full-time agency

position as a senior art director.



Gatley, who was BMP DDB’s head of art for 14 years, had been freelancing

since his departure last April. He was offered the permanent position at

M&C Saatchi after working there on a project basis since January.



His arrival helps to fill a hole in M&C Saatchi’s creative department

created by the departure of the head of art, Andy McKay, two months ago

(Campaign, 16 January). McKay left to become head of art at Lowe

Howard-Spink.



Gatley - who is also president of the Art Directors’ Club of Europe -

will partner a number of M&C Saatchi copywriters. He has already paired

up with the agency’s joint creative director, Simon Dicketts, as well as

Tony Barry and Paul Hodgkinson.



He began his career at Ogilvy & Mather, where he instigated the

long-running Financial Times campaign, ’No FT, no comment’, before

moving to GGT and then BMP. At BMP, Gatley won prizes for an Aids

awareness press campaign showing a young woman with the line: ’If this

woman had HIV ... in a few year’s time, she’d look like the person over

the page.’

The second picture showed the woman looking the same.



He is also well known for his work on the GLC, Clark’s shoes and

Barclaycard.



James Lowther, joint creative director of M&C Saatchi, commented: ’We

think Pete’s one of the very best art directors in London and a

fantastic asset to have at the agency. He’ll be partnering quite a few

of us for a while.’



Gatley added: ’I’d always intended to go back to an agency full time but

wanted to hold out for one I really wanted. This is the first offer to

materialise that I’ve felt completely comfortable with. I’m having a

great time here.’



Gatley is on the UK committees of D&AD and the Creative Circle.



During the past year, Gatley has worked for a number of New York

agencies as well as Rainey Kelly Campbell Roalfe in the UK. He has also

been a key player in reforming the ADCE in his role as president,

restructuring the club financially and tightening up entry requirements

for work.



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