Serious Pictures has signed the commercials and film director Peter
Richardson to its roster.
Richardson, who joins with his producer, Ben Swaffer, has a portfolio of
credits across film, television and commercials. He made his name in the
80s when he directed more than 35 of the acclaimed Comic Strip films,
including Five Go Mad In Dorset.
Jack Strong Limited, the commercials production company set up by
Richardson and Swaffer three years ago, will remain open.
Before establishing Jack Strong, the two had worked at Tiger Aspect
Productions, and previously at Hungry Eye, where they had started
working together on commercials five years ago.
Richardson's film credits include 1990's The Pope Must Die starring
Robbie Coltrane, The Strike, and 1987's Eat The Rich. He has directed
commercials including the 'unprofessionals' and 'sweeney' spots for the
He also won BTAAs for the two spots 'winner' and 'agadoo' for the
Other credits include 'wedding' for Coca-Cola, 'bunny' for Lemon Tango
and 'no entry' for Maxwell House.
Richardson's television credits include Eddie Izzard's show Lust For
Glorious on Channel 4 and Glam Metal Detectives for BBC2. He won the
Rose D'Or at Montreaux for his film The Strike, and the Best Comedy
award for Five Go Mad In Dorset.
Donnie Masters, the managing director of Serious Pictures, said: 'I'm
absolutely delighted, as I grew up watching his work, and the fact that
he's coming to the company is fantastic.'