Peugeot '308 CC VIP events' by CMW

CMW has created a monochrome themed direct marketing campaign to raise awareness of the launch of Peugeot's latest model.

CMW’s stylish, personalised invitation is presented on luxurious card, sealed within tissue paper and directs recipients to a website to register for one of the 1,000 places available at one of five venues around the UK, running throughout April and May.

At each VIP event, participants will have the opportunity to test drive the 308 CC and will receive a five star treatment, including a complimentary three-course lunch.

Each of the 1,000 VIP attendees will receive a goody bag containing a thank you letter, an exclusive discount voucher for Hand Picked hotels and a sophisticated coffee table book, produced and art directed by CMW.