Peugeot/Citroën owner calls £500m media pitch

The owner of Peugeot and Citroën has launched an estimated £500m global media review.

Citroën: owner PSA wants consistency
Citroën: owner PSA wants consistency

PSA Group is expected to consolidate its media business into a single group as it seeks a more consistent marketing approach.

The French car company currently uses Havas and OMD for media planning and buying. Both agencies handle about ten markets each. Havas looks after France, Spain, Latin America and other markets. OMD oversees the UK, Germany and Italy.

It is thought that PSA has approached all the big agency groups, including WPP and Publicis Groupe.

PSA, which also owns the DS Automobiles brand, began the review before it announced this month that
it had bought the European Vauxhall/Opel business from General Motors.

The group sold three million vehicles and had €54bn (£47bn) in revenues last year.

Europe’s second-biggest car-maker aims to overtake Volkswagen Group and has plans for each of its brands to launch a new model every year.

PSA has also said it is targeting further efficiencies after making €1bn of cost savings in the past five years.

A spokesman for PSA confirmed the review.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published