PG Tips' Monkey to climb The Shard for Red Nose Day

Monkey, the brand mascot for PG Tips, is to scale The Shard in London as part of an effort to raise a million pounds for Comic Relief.

Monkey: plans to climb The Shard for Comic Relief
Monkey: plans to climb The Shard for Comic Relief

The news was announced on the @PGtips Twitter feed after a teaser campaign for Monkey’s Monumental Mission.

The Unilever-owned tea brand has also run TV advertising to call attention to its plan to raise a million pounds through pack sales.

Red Nose Day, the biennial fundraising effort for Comic Relief, takes place this year on Friday 13 March.