PG Tips' Monkey dons a red nose for Comic Relief in this week's ad chart

Counting down the 10 most-recalled ads, in association with TNS and Ebiquity.

PG Tips to raise £1 million for Comic relief
PG Tips to raise £1 million for Comic relief

Insurance companies' toy giveaways are loved by consumers, which is why it is not much of a surprise to see the ad promoting the chance to get a free 'Brian the robot' grant Confused.com the number one spot this week with a whopping 54% recall. Webuyanycar.com and McDonald's take second and third place with 47% and 35%, respectively. Meanwhile, PG Tips lands fifth place with its Comic Relief effort.

Adwatch research was conducted from 25 to 27 February 2015 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).


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RankVideo

1

 

Brand: Confused.com

Agency/TV Buyer: Publicis/PHD

Recall: 54%

2

Brand: Webuyanycar.com

Agency/TV Buyer: Driven/MEC Manchester

Recall: 47%

3

Brand: McDonald's

Agency/TV Buyer: Leo Burnett/OMD

Recall: 35%

4

Brand: Sky TV

Agency/TV Buyer: Brothers & Sisters/MediaCom

Recall: 34%

5

Brand: PG Tips

Agency/TV Buyer: Mother London/Mindshare

Recall: 32%

6

Brand: Asda

Agency/TV Buyer: VCCP/Carat

Recall: 30%

7

Brand: Nutella

Agency/TV Buyer: Krow/Rocket

Recall: 26%

7

Brand: Morrisons

Agency/TV Buyer: DLKW Lowe/MEC

Recall: 26%

9

Brand: SCS

Agency/TV Buyer: Martin Tait Redheads/Martin Tait Redheads

Recall: 25%

10

Brand: L'Oreal Age Perfect

Agency/TV Buyer: McCann-Erickson/Maxus

Recall: 23%