PHD to consolidate media buying into a single department

PHD has centralised its entire media buying into one department and appointed its first investment director.

Traditionally, TV buying was the only discipline handled in isolation at the agency, with all other buying handled by the media teams of strategic planners.

But under the new structure press, radio and cinema buying will join TV in a newly formed buying department overseen by the investment director, John Overend.

PHD's managing director, Morag Blazey, scotched rumours that the restructure was a precursor to the agency centralising its buying with its sister Omnicom agency OMD.

Blazey said: "PHD is known for creative and intelligent planning, but the strength in our buying has yet to be fully recognised externally. Now is the time to demonstrate our outstanding skill in this area."

Beneath Overend will be the heads of TV, radio and press buying.


Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Stop and stare at what these nine brands did for the eclipse

You don't have to shield your eyes from social media during an eclipse - brands from DoubleTree by Hilton to Pizza Hut have found creative ways to capitalise on the total solar eclipse.


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).