PHD lands bulk of Unilever media planning

Unilever is set to appoint PHD to handle the bulk of its £3 billion global communications planning business.

Marmite: media goes to PHD
Marmite: media goes to PHD

The appointment comes midway through a review of global media agency arrangements, which also includes buying in most markets.

It is understood that PHD and Unilever are in the final stages of concluding a contract. Mindshare was the incumbent.

PHD is expected to be responsible for Unilever's flagship brands including Lynx, Dove, VO5, Marmite and Hellmann's.

While PHD is set to scoop the majority of the centralised planning account, Interpublic is expected to handle planning for a small proportion of Unilever's brands across several markets in a tie-up between Lowe and Initiative.

PHD is set to pick up all of the food and personal care brands. The household brands, which include Persil and Domestos, are expected to be divided up between PHD and Interpublic, but specifics are yet to be finalised.

Unilever is continuing to review its buying arrangements by market. Duties are currently split between Mindshare, Initiative and PHD. Reports suggest that Mindshare has retained the US buying account, but this has yet to be confirmed.

A review of its European buying, split between Mindshare and PHD, is now expected for the end of July, while South-East Asia is believed to be scheduled for mid-July.

SUBSCRIBE TO CAMPAIGN

Get 12 weeks for just £12

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
So what's going on at BBH?
Share

1 So what's going on at BBH?

BBH had already seen so many of its old guard leave, and for the new guard to also follow them out the door suggests something might be going awry.

Hoverboards and Journey Buddies: the future of TfL's customer experience?
Shares0
Share

1 Hoverboards and Journey Buddies: the future of TfL's customer experience?

Marketers across a range of sectors, from charities to banking, came together to conjure up some ideas for the way the future of Transport for London's customer experience might look under their stewardship. Moshe Braun, business director at customer experience consultancy WAE, which hosted the event, examines the results.

Just published