PHD lands bulk of Unilever media planning

Unilever is set to appoint PHD to handle the bulk of its £3 billion global communications planning business.

Marmite: media goes to PHD
Marmite: media goes to PHD

The appointment comes midway through a review of global media agency arrangements, which also includes buying in most markets.

It is understood that PHD and Unilever are in the final stages of concluding a contract. Mindshare was the incumbent.

PHD is expected to be responsible for Unilever's flagship brands including Lynx, Dove, VO5, Marmite and Hellmann's.

While PHD is set to scoop the majority of the centralised planning account, Interpublic is expected to handle planning for a small proportion of Unilever's brands across several markets in a tie-up between Lowe and Initiative.

PHD is set to pick up all of the food and personal care brands. The household brands, which include Persil and Domestos, are expected to be divided up between PHD and Interpublic, but specifics are yet to be finalised.

Unilever is continuing to review its buying arrangements by market. Duties are currently split between Mindshare, Initiative and PHD. Reports suggest that Mindshare has retained the US buying account, but this has yet to be confirmed.

A review of its European buying, split between Mindshare and PHD, is now expected for the end of July, while South-East Asia is believed to be scheduled for mid-July.

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
BBH deputy ECD Caroline Pay exits
Share

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Agencies' anger at failure of Stronger In campaign
Shares0
Share

1 Agencies' anger at failure of Stronger In campaign

"We failed the country, we could and should have done better." So says one senior advertising executive involved in the Britain Stronger In Europe campaign.

Just published